after failing and failing again in the last months, I finally got it with the help of http://www.debian-administration.org/articles/137
mod_deflate enabled via
$ a2enmod deflate Module deflate installed; run /etc/init.d/apache2 force-reload to enable.
Check the result with http://www.gidnetwork.com/tools/gzip-test.php
Caution: There seems to be an If-Modified-Since/Last-Modified HTTP 304 bug in mod_deflate, so better don’t use it for large, rarely changing files.